The current freelance project I’ve got going on involves creating graphic elements which are often inspired by or copied from existing branding. This involves using ‘flat’ elements, which are graphics that can’t be pulled apart to identify individual component parts- like fonts.
Enter What the Font. It’s not a new service, but I had never needed to try it before this project. What the online service does is damn near magic. You upload a tightly cropped sample graphic and magic monkeys behind the scenes analyse the shapes of the characters. You then confirm that it’s on the right track with the bits it recognises and then watch as it produces a list of possible fonts.
What the Font is not perfect, but if you want to know several potential matches in the time it takes to click a mouse, then give it a go. It is certainly a wonderful service and can be a late night stress-saver. Oh, and it’s free.